Energy company Vattenfall is launching a new international sustainability campaign this summer starring model, Hollywood actress and self-proclaimed ‘eco-warrior’ Cara Delevingne. This week Clean Air Committee published a new version of the Vattenfall commercial with the ‘real story’. 

The new commercial, according to CSL, appears to be nothing more than a PR stunt, intended to profile Vattenfall as a green and climate-conscious company. Vattenfall has been working hard for some time now with expensive, international campaigns in which the sustainability of their industry is claimed. New in the current campaign is the ‘glamorous’ approach in collaboration with a Hollywood star. Here is my message to her.

CSL message to Cara Delevingne